Privacy Policy


The policy: This privacy policy is for this website; and governs the privacy of its visitors. It explains how we comply with the EU’s GDPR (General Data Protection Regulation) legislation and the DPA (Data Protection Act). This policy will explain areas of this website that may affect your privacy and personal details, how weprocess, collect, manage and store those details and how your rights underthe GDPR and DPA areadhered to.


This website complies with the DPA (Data Protection Act 1998) and the GDPR (General Data ProtectionRegulation), effective from May 2018.


This website collects private user data using the following form: ContactForm – which generates emails sent to: The data from these forms is emailed to the address listed above and also stored on the website server, in most cases dating back to when each form was created.

By completing this contact form you agree to Martin Cheung contacting you about Martin Cheung Photography’s wedding photography services. You will not be added to any mailing lists and will only be contacted by Martin Cheung personally in relation to your enquiry. Your personal details may be used for any marketing purposes but will not be passed onto any third parties. They will only be stored in the email generated by this contact form which will be filed in the email account for Martin Cheung Photography.

Martin Cheung Photography will reply within 24 hours after your first enquiry, if you choose not to reply, your enquiry which holds all entered information by you will be deleted within one year.


Martin Cheung Photography does not engage in email marketing specific to our services. Your personal details will not be used for any such marketing purposes nor will they be passed onto any third parties.


Martin Cheung Photography creates a client gallery for each client to whom photos are delivered as part of the services contracted. Martin Cheung Photography’s client galleries are externally hosted by Sprout Studio and Pixellu Smart Galleries. Please contact me for details of their privacy policies.


We take care over the processes around looking after personal data stored on our physical systems. Martin Cheung Photography holds the following personal data of clients: i) names ii) addresses iii) phone numbers within soft copy and sometimes hard copy contracts as well as soft copy wedding client day plan documents. Soft copy contracts and day plans are safely stored within my password protected Mac and backed up to two encrypted external hard drives. Hard copy contracts are filed in my secure home office. Client photos are safely stored within my password protected home Mac and backed up to two encrypted external hard drives. An additional cloud copy of all images is stored on GDPR compliant Pic-Time for one year only.


Under GDPR legislation, a photograph may in some instances constitute a form of personal data where they can be processed to allow “the unique identification or authentication of a natural person”. Martin Cheung Photography will never photograph an individual as a means of unique identification or authentication unless consensually contracted to do so. Guests at weddings appear in photos taken by Martin Cheung Photography as a part of the visual recording of the event in photos. Guests captured in portraits or in group photos do so as part of the event and their rights are protected by Martin Cheung Photography as detailed in this privacy policy. In terms of explicit GDPR compliance, Wedding clients and guests are photographed within the parameters of GDPR legislation on the basis of ‘legitimate interests’. The taking of photographs of wedding guests when viewed as a form of processing personal data is necessary for the legitimate interests of Martin Cheung Photography as a photography business unless there is a good reason to protect a given individual͛s personal data which overrides those legitimate interests. Operating within the parameters of legitimate interests as laid out in GDPR legislation, the disproportionate effort involved in providing privacy policy information to all wedding guests at the event and the degree to which it would distract us from performing our job renders it infeasible to do. Wedding clients are therefore requested in their contract to direct their guests to read this privacy policy in advance of the event and to advise them to contact us in advance with any concerns around the processing of their personal data, namely being photographed.


We adopt a safe and responsible Social Media Policy. While we may have official profiles on social media platforms users are advised to verify the authenticity of such profiles before engaging with, or sharing information with such profiles. We will never ask for personal details on social media platforms. Users are advised to conduct themselves appropriately when engaging with us on social media


We may display any photographs to promote Martin Cheung Photography on the Martin Cheung Photography website and blog, on social media, on wedding blogs, on wedding photography related websites, in exhibitions, in advertising, brochures, magazine articles and other such material, providing that the images used are used lawfully and without damage to Martin Cheung Photography’s client(s). The rights of the people captured in these photographs are protected by Martin Cheung Photography as detailed in this privacy policy.


Anyone photographed by Martin Cheung Photography, whether a client or wedding guest, and whether past or current may withdraw consent for a photograph in which they appear to be displayed. The process for this is to email Martin Cheung Photography at specifying the photo in question. Persuant to the request, Martin Cheung Photography will then remove the photo from online and printed display wheresoever it appears.

By clicking ‘submit’ on your client form, you hereby are consenting to Martin Cheung Photography contacting your selected e-mail address to respond to your enquiry within 24 hours. All un-replied e-mails are deleted up to one month after your submission. Clients are reminded that if you do not wish for your e-mail to be kept on the system even within this time frame then please state so.